If you think that creativity will be safe from the automation of everything, you are wrong.
It’s not a question of “if” creativity and advertising will be automated, it is a question of “when.” Whether we like it or not. There is a certain speed that the business of advertising has entered into, and it’s going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. Our industry is not prepared for how fast the technology is evolving (don’t feel bad, most industries are woefully unprepared), but it is happening…
Read more: The Frightening Ramifications Of High-Frequency Advertising